Responsibilities
- Grow users through user segmentation, product cross-sell, and product offerings integration
- Map out user journey and increase user funnel conversion through surfacing product ask, user education, and operation campaigns
- Unlock new user growth through product offerings design, content marketing, social media campaigns, and affiliates collaboration
- Design reward systems to increase engagement, retention users, and attract new customers
- Establish relationships with merchant partners and negotiate global partnership deals
- Coordinate and project manage marketing campaigns with other teams
- Provide market and competitive intelligence, monitor KPIs and trends in communities to inform overall marketing, and product strategy
- Manage new media partnerships end-to-end to drive measurable growth
- Work on integrated campaign, starting with strategy, brief and working on executing, and measuring performance
- Constantly work on new channels, creatives and other ideas for experimentation, optimization, and acquisition growth
Requirements
- 6 years of relevant experience in digital marketing and growth hacking
- Crypto/banking experience is a must
- Strong written communication capacity and interpersonal skills
- Able to learn and understand crypto space and product offerings
- User-focused and product-driven: strong understanding of product, tech, and platform
- Proven marketing management experience with strong ownership and emotional intelligence
Please email your resume to
recruit@apcapitalinvestment.com if you are keen.
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Posted on: February 5, 2023