Product Marketing Lead- Enterprise Data

Help us tell the world about the market’s best blockchain data. The Flipside Product Marketing Lead– Enterprise Data will bring to market the most comprehensive blockchain data sets, available via our new enterprise data sales business. Are you an experienced Product Marketer ready to build and lead product marketing efforts for our enterprise data business? Working cross-functionally with our Product, Finance and Marketing teams our Product Marketing Lead will define our go-to-market strategies for enterprise data, developing pricing, packaging, messaging & positioning and building our core product marketing capabilities.

Responsibilities

• In partnership with Finance and Product teams, develop our enterprise data product pricing and packaging
• Craft and deliver a narrative to the market about the product’s value proposition
• Identify meaningful buyer segments and develop targeted segment-specific messaging & marketing
• Develop go-to-market action plans
• Drive audience listening, optimizing strategies based on market research and user feedback
• Evaluate product marketing performance, develop metrics and goals, and lead our strategies to optimize outcomes
• Capture, analyze, and share competitive intelligence across relevant areas - serve as our internal expert on competitive landscape

Requirements

• 7+ years marketing experience, including product marketing for a b2b technology company
• Demonstrated passion for data, experience with blockchain a plus
• ideal candidate will have experience in data sales, preferably via Snowflake marketplace
• Experience working closely with b2b sales and revenue ops teams
• “Get stuff done” attitude – willingness to roll up your sleeves and engage deeply across multiple teams and agendas, to accomplish what needs to be done
• Strong communication skills, ability to collaborate across the organization and generate alignment across teams with multiple stakeholders