Head of Marketing

What we do

Vana is creating a decentralized system for everyone to own, use, and share their digital likeness, and to unlock its full potential through immersive experiences. We allow users to own their data and what makes them unique, including the AI models that understand how they look, speak and think. You can try out https://portrait.vana.com/ to get a sense of the early experience. We are a small team that got started out of MIT and have raised $20M from top VCs. For more information, see our hiring FAQ. 

The problem

Today’s data economy works like a serfdom. The value of user data is captured by large tech monopolies rather than by the individuals who created the data. Individuals know their data is being stolen but do not know what to do about it. At the same time, it is difficult for any company other than a large tech monopoly to apply machine learning as they don’t have access to the right data, which is usually siloed in the platform where it is generated. This leads to compounding wealth inequality as our economy has not been designed to accommodate the strange exponentials of data. We’re building tools to fix this. The Vana Vault helps users own and multiply their predictive value. Users securely export personal data from siloed tech platforms, earn interest on their data capital, and access the future value of their data. They decide what parts of their digital self to share, who to share it with, and how much they want for it. Companies in the ecosystem, from Fortune 500 fashion companies to health tech startups, rent data directly from consumers to make predictions, creating new value while directly paying the users that created the data. 

About the Role:

Team Summary:  Reporting to the COO of Vana, you will be the business partner for all things Brand and Marketing. Working closely with the C-suite and other managers, you'll be responsible for bringing new data owners and data builders into the Vana community.  

Current projects they might be working on: 

- GTM for Vana Explore product launch - Setting up better analytics - Designing engagement campaigns for new users

Future roadmap/vision: 

Vana's brand resonates with a diverse cross-section of millennials and GenZ. Our brand is coveted and our services are on-trend for newly influential people. Vana's brand is ubiquitous and synonymous with youth, fun, diversity, discovery, and impact. We run awesome campaigns and programs that attract diverse user groups to our product suite.  

You Will: (Responsibilities)

• Ensure that Vana's brand is resonating strongly with Vana's target audiences and oversee Brand updates and expansion in collaboration with Vana's C-Suite.
• Develop and execute bold marketing campaigns, initiatives and brand positioning across all touch points (Social, Search/SEO/SEM, eDMs, website, Organic & Cold Advertising and Affiliate/Influencer marketing) to attract a range of audiences to the Vana brand.
• Oversee the development of innovative content that catches the attention of target audiences while remaining aligned with Vana's brand.
• Generate some content, while also efficiently managing a suite of content creators, to ensure the development of high-quality output in the most efficient and effective manner.
• Oversee the development of systems that allow Vana to make data-led decisions in brand and marketing, including the development of tracking tools, core metrics, and dashboards.
• Exercise strong cross-functional and management and leadership skills at all times, including the maintenance of efficient systems, documentation, and communication. 

Minimum Qualifications:

• 3+ yrs experience in a B2C marketing role where you developed campaigns and generated content for digital products
• Strong industry connections
• An impressive portfolio of content or projects that you have personally overseen or contributed towards

Preferred Qualifications:

• Experience with digital products, Web3/Crypto is a plus
• Experience at an early-stage start-up
• Experience with running targeted campaigns toward niche groups
• Bachelors degree in something relevant

What we offer

We are building a foundational piece of the user-owned internet and would love for you to be a part of our team. We are a diverse group of driven, smart, and ambitious individuals, constantly challenging each other to grow, learn and iterate faster. We are experts across our fields and experienced entrepreneurs looking to scale our success in something deeply mission-driven. For more information, see our Vana Hiring FAQ .  At Vana, we are big on collaboration and supporting each other to learn, grow, and excel in our individual pursuits. In addition to joining the Vana family, the successful candidate will receive:  - A competitive base salary - A generous benefits package including health insurance, dental and vision - Flexible work schedule - Unlimited PTO