About this Role

As the Head of Marketing at Open Block Labs, you will help define and execute on the strategy, messaging, and channels for all things marketing at Delta One. You enjoy switching from high level strategy to tactical details. You have a knack for media and community. You will build awareness and help position the brand to drive value for Open Block' products.

Responsibilities

• Lead defining the Open Block brand narrative, and creating and implementing a marketing strategy
• Determine the best ways to position Delta One and relay Delta One’s value proposition across various customer types including Borrower, Backers, LPs, and other stakeholders
• Own product marketing to plan, manage, and execute marketing support for product launches
• Generate a social media strategy and manage a content calendar across platforms including Twitter, Medium, Substack, Linkedin, Reddit and others
• Generate content including tweets, threads, blog posts for Open Block and for Delta One
• Identify and negotiate arrangements with influencers / communities / education outlets
• Propose new channels for protocol growth in cooperation with the Open Block Community and Business Development teams
• Source, negotiation with, and manage contractors and marketing agencies to support on campaigns, content generation or other initiatives
• Occasionally attend conferences and coordinate sponsorships to promote the Delta One protocol
• Establish and track metrics for success

Qualifications

• 5+ years experience product or brand marketing at a software or crypto company
• Passionate about the Delta One mission!
• Strong knowledge of DeFi and DeFi marketing tactics
• Experience negotiating with influencers and other partners
• Cross-functional experience working with internal and external stakeholders to execute projects
• Outstanding written communication skills
• Willingness to roll up your sleeves and find solutions to challenging problems
• Experience and talent with copywriting a big plus

Benefits

• Generous PTO / sick leave
• 401(k) plan with employer match
• Annual company retreat
• Bring your dog to work 🐶

About Us

Open Block Labs is building the future of crypto. We believe that by equipping people with the best tools to solve their own problems, we can tackle the whole world's problems better, together.

How to Apply

Does this role sound like a good fit or have any questions? Email us at team@openblocklabs.com or reach out to @paulsengh on Telegram. Please include the role's title, and send along links that best showcase the relevant things you've built and done.