Director of Product Marketing

Description

Casper Labs is ushering in the next era of blockchain technology. In just over three years, we’ve already built an entirely new blockchain and attracted some of the world’s largest organizations to start building with us. On March 31, 2022 we celebrated the one year anniversary of the Casper blockchain mainnet launch, marking several milestones. Now, it’s time to scale — and we’re looking to add world-class engineers, marketers, and operators to our team.

Overview

Blockchain technology is estimated by Gartner to be a $1.5 trillion (not billion) market by 2025 and $3 trillion by 2030. Business applications of blockchain solutions across multiple industries will make up the bulk of new adoption, giving Casper blockchain and CasperLabs a first mover advantage. Why Casper? The co-founders and team of engineers built the most technologically advanced blockchain for business and underpinning this enterprise-grade technology is CasperLabs, a professional services and support team made up of experienced technology leaders. It is their mission to help steward business adoption of blockchain solutions built on Casper while maintaining and evolving the technology. We are seeking a Director of Product Marketing to help usher in the next wave of products and solutions. This is an essential role, not only for marketing, but for business insights, growth as well as developer advocacy. This position is highly visible across CasperLabs and the Casper ecosystem and requires candidates with deep interpersonal and communication skills, verbal and written, with experience marketing emerging technology to businesses and developers around the world.

Responsibilities

• This leader will work closely with product management to gather insights and data from enterprise customers and developers on the Casper blockchain and CasperLabs solutions. A product champion and the voice of the customer, helping to guide new innovations, product improvements and product documentation.
• In partnership with business development, engineering and professional services you will identify and implement a plan to increase adoption of blockchain solutions by IT decision makers and developers.
• Working with CasperLabs CTO, product management and professional services, you will help develop new use cases for the technology, based on the market opportunity, customer insights and needs.
• Additionally, you will be asked to drive clarity from ambiguity and continue to innovate solutions for emerging and evolving technology impacting multiple industries and business models.
• As the Director of Product Marketing you will lead by example, serving as the communication expert for the Casper blockchain and CasperLabs solutions from development to release as well as upgrades.

Requirements

• The ideal candidate will have extensive experience leading product marketing and strategy for a disruptive enterprise technology in a quickly evolving, start-up environment
• 10 years of work experience; experience in enterprise startup a plus
• Data and insight driven approach to marketing and product innovation
• The ability to work across the core functions within the organization (business development, professional services and engineering) and respective stakeholders
• A strong track record of being both strategy and execution-oriented
• Excel at simplifying complex concepts in messaging and crafting well-articulated product and solutions positionings
• Strong collaboration and influencing skills
• Outstanding verbal and written communication skills and strong presentation skills
• High level of competency in organizing and planning projects along with attention to detail and commitment to excellence
• Proactive, energetic and relentless towards driving

Benefits

• Opportunity to learn one of the most rapidly growing industry and disruptive technology
• Experience in working in truly global role in highly decentralized organization
• Fully remote, work from home environment
• Flexible working hours
• Long-term incentive programs
• Paid Time-Off
• Trust and focus on results, not minutes spent at work
• Periodic in-person offsites globally (travel permitting)
• Continued education support
• Advancement opportunities