Designed the full platform from scratch — from branding and UI kit to multi-page layout and UX flows. Focused on clarity, responsive design, and investor onboarding. Delivered pitch-ready visuals and scalable components for future updates. The platform helped secure $5M+ in investments.

Designed full mobile app UI/UX — energy, upgrades, lootboxes, cat cards, shops. Built a reusable design system for scaling and consistent updates. Created 874 ad creatives from scratch. Delivered UI animations and microinteractions for smoother gameplay. Worked closely with devs and founder in fast cycles with direct feedback. Helped grow the app to 500K+ MAU and improved retention through better UX.

Led visual direction across landing pages, token sale screens, and 180+ ad creatives. Focused on clear hierarchy and performance design — helped 3× conversion rate during campaign. Designed a modular UI system for fast updates across marketing and product.